About The Live Session
Did you know that 86% of consumers consider authenticity a decisive factor when choosing a brand?
Join us for a live session for social media managers and communication professionals exploring this crucial aspect.
We’ll go over how authentic, human-centric content can significantly strengthen trust and credibility for your brand and how video is the best medium for genuine connections.
You’ll hear about strategies and see real examples for crafting engaging videos that resonate with your audience and turn viewers into brand advocates.
Key Trends Covered:
- Video as the new SEO
- The Power of User-Generated Content (UGC)
- Doubling down on 360° Advocacy (Employees, Experts, Leaders)
- The Revolution of 'Building in Public'
- Building Trust through hyper-transparency
