---
title: The Video Marketing Playbook 2023
description: This video marketing playbook, created with HubSpot, reveals best practices and pro tips from 500+ marketers to help you create more engaging videos.
---

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Trends & Tips to Create  
 a Successful Video Strategy in 2023

# The Video Marketing Playbook

We talked to **500+ marketing experts** about all things video, and give you their best practices, expert advice, and so much more — helping you boost engagement and scale your brand's reach.

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## What You'll Get

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Why videos **must** be part of your marketing strategy 

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) 2023 benchmarks for video marketing

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Top goals and challenges when creating videos

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) How to build an audience with videos

![](https://info.playplay.com/hubfs/HubSpot%20Report%20Visual%20-%203.png)

![](https://info.playplay.com/hubfs/HubSpot%20Report%20Visual%20-%202.png)

![](https://info.playplay.com/hubfs/HubSpot%20Report%20Visual%20-%201.png)

The State of Video Marketing 2023

Make more impact with video. In this playbook, we’ll go over top trends, benchmark data, and tips from the experts on creating great video marketing strategies that drive results.

![](https://info.playplay.com/hubfs/PlayPlay%20Icons/Icons_Orange_Code.png)

Video Type

66% of marketers say **product and services** videos drive the most ROI

![](https://info.playplay.com/hubfs/PlayPlay%20Icons/Icons_Orange_Hour%20glass.png)

Video Length

Keeping a video between **one and three minutes** in length is the way to go

**Drive More ROI From Your Content**   
 Discover how to build a video marketing strategy that scales demand and takes your brand's reach to the next level.

[Get the playbook](https://playplay.com)

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