---
title: "State of Social Media & Video 2023: Report & Benchmark Data"
description: The state of social media and video in 2023, created with Agorapulse
---

[![](https://info.playplay.com/hubfs/PlayPlay%20logo%202022%20black-4-1.png)](https://playplay.com)

Global Performance Data   
& Best Practices

# The State of Video & Social Media in 2023

Drive success with your social media strategy with our report packed with benchmark data from over 20 countries, video best practices, case studies, and more.

Download Now

![](https://info.playplay.com/hubfs/Screenshot%202023-07-23%20at%2011.55.37%20AM.png)

Get your free report!

 Close

## What You'll Get

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Top-performing post types and engagement rates by social media network

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) 6 types of essential videos for every social media strategy

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Best days and times for engagement by social media network and country

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Case studies on how B2B & B2C brands are boosting ROI on social media

![check-brand-pink](https://info.playplay.com/hubfs/check-brand-pink.svg) Industry-specific data including retail, consumer goods, education, health and beauty

![](https://info.playplay.com/hubfs/Screenshot%202023-07-23%20at%2011.53.23%20AM.png)

![](https://info.playplay.com/hubfs/Screenshot%202023-07-23%20at%2011.54.55%20AM.png)

![](https://info.playplay.com/hubfs/Screenshot%202023-07-23%20at%2011.54.34%20AM.png)

The State of Social Media & Video in 2023

![](https://info.playplay.com/hubfs/PlayPlay%20Icons/Icons_Orange_Code.png)

Video Performance

The best days to post a video on LinkedIn in the US are **Tuesdays and Thursdays** at **7am & 9pm**.

![](https://info.playplay.com/hubfs/PlayPlay%20Icons/Icons_Orange_Hour%20glass.png)

Video Engagement

Video engagement is **5x higher** on TikTok than it is on Youtube!

[![](https://info.playplay.com/hubfs/Landing%20page%20resources/PlayPlay%20logo%202022%20white%20(3).png)](https://playplay.com/)

© 2026. All Rights Reserved.

[Legal information](https://playplay.com/legal-notice) [Privacy policy](https://playplay.com/privacy-policy)