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Guide

Mastering Employer Branding: A Guide for Mid to Large Organizations

Attract top talent, boost retention, and maximize ROI with a strong employer brand. This guide offers expert tips and proven strategies for building an effective employer brand in mid to large organizations.

Why Great Employer Branding Matters

Get Your Brand Noticed

Employer advocacy programs can expand your reach by 200% and increase your profitability by 23%.

Attract Top Talent

75% of those looking for a new opportunity will apply for a role with a company that actively maintains their employer brand.

What You'll Learn

  • Why employer branding must be part of your strategy 
  • How to expand your brand’s reach and drive engagement on social using employer branding videos
  • How to turn your employees into brand advocates
  • Best practices for sharing employer branding on social media — specific to each network
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