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Ebook
Building an effective social media strategy is more challenging than ever—this guide is here to help.
We've gathered insights from top video marketing experts and strategists to equip you with the tools to harness the full potential of video and elevate your social media game.
What You'll Learn
Video is now the leading format for building engaged online communities and staying ahead of the competition. But executing a successful video strategy can be challenging. This guide will walk you through everything you need to know, including:
Overcoming Social Media Hurdles
Video content can seem time-consuming or complex, but it doesn’t have to be! Discover smart strategies to sidestep common pitfalls and make video creation easier and more impactful.
Essential Social Video Types Every Marketer Should Know
Not sure where to begin with video creation? Let leading content marketing experts guide you! Now’s the perfect time to dive in and get creative.
Platform-Specific Video Best Practices
From selecting the right tools to streamlining production, there's plenty to consider when creating effective social videos. Let us guide you through our ‘Golden Rules’ for each platform.
“Even for B2B clients who are focusing on LinkedIn, if we look at the top performing posts of their competitors, they’re videos... On every platform, video will perform the best in terms of getting engagement.”
- Neal Schaffer, Keynote speaker, Author, Marketing Strategist and Influencer
