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A guide to leveraging video to create a winning social media strategy.

Creating a winning social media strategy today is no easy task — That’s why we put together this ebook to help you get started. We’ve tapped the knowledge of top video marketing experts in the industry to help you master the power of video marketing.

What you will learn

Video has become the format of choice to build online communities and gain a competitive edge. But doing it right is easier said than done! The world of video can be intimidating, but with a little planning any marketer can enjoy its benefits. In this guide, we’ll cover:

The current challenges around creating video for social media

Videos are time consuming, expensive, and complicated to create...or are they? Learn what the common pitfalls are and how to avoid them

The types of social videos marketers should create

Not sure where to start creating videos? Don’t worry, some of the top content marketing experts will show you the way! There’s no time like the present to get creative.

Video best practices for each social media platform

There's a lot to consider when setting up your video production process: from choosing the right tools to creating efficiently. We’ll walk you through our ‘Golden Rules’.

“Even for B2B clients who are focusing on LinkedIn, if we look at the top performing posts of their competitors, they’re videos... On every platform, video will perform the best in terms of getting engagement.”
- Neal Schaffer, Keynote speaker, Author, Marketing Strategist and Influencer

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