---
title: "Checklist: 8 Golden Steps Top Companies Follow to Create Memorable Employer Brand Videos"
description: A step-by-step checklist on how to create memorable employer brand videos that attract and retain -- with examples and tips from top global companies.
---

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Checklist

# 8 Golden Steps Top Companies Follow to **Create Memorable Employer Brand Videos**

Learn from the best — elevate your company's employer brand and stand out from the crowd with examples and insights from globally recognized brands.

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Improve Retention & Recruitment With a Strong Employer Brand

Employer branding videos enable viewers to take a look behind the curtain at what it’s really like to work with your company. These videos have the power to:

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Maximize Recruitment Spend

Employer branding can reduce the cost of hiring by as much as **50%.**

![](https://info.playplay.com/hubfs/PlayPlay%20Icons/Icons_Blue_Handshake.png)

Increase Retention

Brands that actively manage their employer brand can reduce employee turnover by **28%.**

**Take Your Employer Brand to The Next Level**Become an employer of choice and build a winning team by learning from the best in the business.

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