Mastering Authenticity in Video Marketing for Brand Success

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About The Webinar

Authenticity is the currency of credibility. 64% of buyers globally prefer to connect and invest in companies with shared values, making authentic video communications a powerful tool to cultivate trust.

 Tailored for social media, marketing, content, brand and communications professionals, this session will delve into the role of authenticity in video comms and how brands can use it to drive meaningful connections and brand loyalty.

Key Topics Covered:

  • Craft authentic video stories that connect with your audience.
  • Develop compelling narratives that resonate with employees, clients, and stakeholders.
  • Drive hyper-transparency through video, fostering employee advocacy.
  • Boost engagement and brand loyalty by seeing real-world examples of authentic videos.

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Kinga Kusak

Senior Content Marketing Manager @PlayPlay

Alison Shafer

Customer Success Manager @PlayPlay